New Markets merge into record shattering success for seasoned entrepreneur

When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.

I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.

10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.

Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.

This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.

However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of my Customer Centric proposal for this industry.

1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!


2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)


3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.


4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.


5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3^rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

1. Combine the main elements of both networks and marketplaces


2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction


3. Promote the service provider as a differentiated individual, helping to build long-term relationships

The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.

Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.

I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!

With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.

If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:

Markethive:
http://markethive.com/marketing

Valentus:
http://www.ValentusTour.com/about

Entering a phone number will assure that I will call you to introduce myself and enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Thomas Prendergast

CEO Markethive, Inc.

 

 

 

Steven Cavan

Emerging Markets merge into record shattering success for seasoned entrepreneur

New Markets merge into record shattering success for seasoned entrepreneur

“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!


2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)


3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.


4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.


5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3^rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

1. Combine the main elements of both networks and marketplaces


2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction


3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already):

Markethive (sign up or let’s be friends):
http://markethive.com/stevencavan 

Valentus:
http://www.ValentusTour.com/reviews

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Steven Cavan
Markethive Alpha Founder 

 

Steven Cavan

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: Sean Gallagher - 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don"t wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you"ve ever opened that urgent message or not.

But people usually don"t throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft"s Outlook 2010 mail client and for Google"s Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That"s because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey"s tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey"s server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It"s a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn"t execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There"s an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user"s contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple"s Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail"s "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that"s not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4"s built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it"s via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it"s really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

Steven Cavan

My Valentus Business

Rick Jerrells On FB

August 19 at 12:49pm

I hope this inspires you and your teams and others in Valentus and outside of Valentus looking to JOIN US and OUR TEAM.

My story is simple yet it can be attractive to many folks who have jobs. who work 9-5 and who have the money to afford the $499 pack and the $129 per month (how can you not, not afford this awesome business!).

Since the introduction I was truly only able to work the Valentus Business about 1-3 hours a week at the most. In the first 10 months I was able to build out to a $4,000 a week RESIDUAL recurring income (without recruiting or enrolling), and become Double Diamond during that time frame. Now think about this. Can a person who has a job work 1-3 hours a week every week in this business to build an income for themselves and their family? YES!! Why? The coffee, weight loss coffee is SIMPLE! Everyone drinks coffee and everyone wants to lose weight. And if they don"t drink coffee they will drink it to lose the weight! It"s simple to share in powdered stick form.

It"s easy to drink. Easy to travel with.So, why did I get excited about Slim Roast Weight loss coffee? Prior to beginning to build this business I drank 7 cups in 5 days and lost 5lbs. so much so my 17 year old (16 at the time), said "Daddy, your 6 pack is back!" ok. no. really it was showing and I hadn"t worked abdominals in a couple years. Additional, my wife Heather had gained 45 lbs while pregnant and after having our son. It took her 4 years of just eating organic, without exercise low carbs to lose only 20lbs. Her metabolism is slowing down in her 40"s. However, two boxes of SlimRoast Coffee, with nothing else changed, no exercise, no change in diet. She lost the other 25lbs and it was so noticeable off her thighs and back of her arms. CRAZY! I thought in 33 years this is the BEST weight loss and best tasting coffee I"ve ever seen!

So in my 11th month I went full time in May of 2016 and achieved Triple Diamond and was earning about $8,000 a week in Residual income. Then, due to some really special people and her group in Karen Ford, who in my opinion, is the top builder in Valentus right now, my group grew to Volume status of Blue Diamond. On June 23rd I achieved the rank of Triple Diamond and one month later I achieved the rank of Blue Diamond on July 29th. I have been full time now May, June, July and August. Four months. My income is about $13,000 a week. Or $52,000 a month.

 

I share this story with you and anyone who is struggling financially and wants to change their life. And the life of their family members. If you have a full time job no worries it"s not WHERE ARE YOU AT RIGHT NOW!! What"s most important is WHERE WILL YOU BE ! MONTHS FROM NOW? OR 24 MONTHS FROM NOW???? You"ve got to set a PLAN in motion. So make Valentus your wealth and health plan TODAY! Do not procrastinate. You will just be in the same place 12 months from now. Slaving for a company. TIRED all the time. Not enough money to match the number of days in the month! For you to change, you must change whatever it is you are doing or ADD something special to your life. Like Valentus.

What did it take to achieve this income in under 15 months? It took finding a few key people. Can you find a few key people? YES you can!

For me it was Chris Lamont who I have known for decades and yet we were never ever really able to work together. In my last company where i was #4 earner at one point I had helped Chris Lamont earn a check in a company he never really engaged in. That is what "friends" are for, and business partners. For six months I dripped on Chris. He got the energy product some 4 months prior to the Coffee being introduced. And he loves it! So do not be disgruntled as it took SIX MONTHS to enroll a hitter like Chris Lamont . His effort has turned into some 6-7 Diamonds and he is a "key" to our business here.

Another enrollment Michael McCormick, I enrolled him direct to me on my left leg. He enrolled a special lady Karen Ford . And Four months later I was a Blue Diamond. These are the two key people. Of course I have many others I enrolled working to Diamond and many in their group are Diamond. Yet, These TWO enrollments have turned into some dozen ++ Diamonds in the group and people like Peggy Sweitzer DiSalle, Paul Moore, Charlene Bishop, and others in Chris"s group are APPRECIATED for their hard work and dedication to their teams. As well as Michael McCormick and his entire team.

People in MLM they never get lucky. They EARN their income. We work ten times harder and longer than many do in their job. The difference is WE ENJOY helping others so it is a pleasure to work in the MLM business. We are helping people to change their health and wealth in Valentus! To improve all of it. Valentus = changed lives!

So, if you are out there and you are just joining. We only build TWO LEGS here. Valentus has what I call a "DUAL TEAM" compensation plan with a Fast start bonus, Match checks, Legacy checks to infinity, and Dual team pay all paid out WEEKLY. And a monthly enrollment bonus that is global with a CAR bonus that is really nice when you achieve Diamond and above ranks. Everyday I am working to find the next Michael McCormick, the next Chris Lamont, the next Karen Ford or Christina E Smith, or Arlene Marchand, orFelice Miller or Charade Law and the next Donna Murray and Larry King orShivani Grail

And everyday I am here to help you and your teams GROW. In any way I can. I am very grateful to all of my team and wanting all to achieve their dream lifestyle here at Valentus. We are such a baby company. Where will we be in 5 years? Who is going to be the next millionaires here at Valentus? We have already created some 70+ millionaires just in the first 15 months in Valentus since the launch of the SlimRoast Weight Management Coffee.

I hope that this story can be sent to every person in America or around the globe that is working a job and searching, desiring, wanting MORE for them and their family"s. Valentus can offer this Residual income to anyone who is 1. Teachable and 2. Has a burning desire and 3. Can get excited about Valentus! If I didn"t mention you it"s cuz I need to go drink my energy and gain some mental CLARITY! Also we are growing so fast and getting new Diamonds every month now!

If you wish to thank your team members in the comments below. Take the time to do it. They will appreciate it and please use this story of your "business partner" to go get those business people with JOBS!

"WORK part time 1-3 hours a week!! And change your income problem!"

Sincerely,

Ruby Don conrad

My personal website: MyValentus.com

Steven Cavan

Lead Nurturing according to Markethive

Our Lead Nurturing System

is the only system that does not violate good email practices

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

(Or, how to build an effective email auto responder campaign primarily attracting your outside leads via capture pages, to join through you in Markethive’s Social Network. Then we, as a team, continue to turn your leads into raving advocates and your best friends. Remember, Markethive is your partner)

What we are not and never will be

Let me explain what the traditional nurturing systems do and how we do not utilize their spying bad email practices. First, let me illustrate how traditional email nurturing works. A typical corporate inbound marketing email system uses hidden image pixels within their email that reports back to the server, the IP address, email address, geo location and when that email is opened and how many times it is opened and the dates and times it is opened.

Now what Lead Nurturing is really all about according to Markethive

Selling in today’s market isn’t for the timid or inexperienced marketer. Today’s prospects are researching according to their needs and on their terms, and they expect treatment accordingly and with respect. They are drawn towards companies and services that are personalized, friendly and timely. As marketers we must be ready to meet each prospective customer on their terms their way.

How can you make sure you are sharing the right information at the right time, and getting it to the right person? Markethive’s lead systems automate this process for you. As an entrepreneur seeking to attract likeminded entrepreneurs, Markethive’s Alpha Workshop systems, gently coach your leads (your children) through a learning and awareness program. This program rewards your “leads” (your children) to expand their profiles (IE: Phone numbers, Skype address, multiple Social Networks, keeping the email current, etc.)  This process wields you to your leads, prospects (now you know why we call them children) for life.

Unlike the “other” traditional vertical systems, Markethive’s workshops, tools, and social networks, develop your prospects into well educated, integrated members of your own social network within the Markethive overall system.

When your “campaigns” bring in “leads” at the core of your custom Markethive auto responders, should always include an invite into the Markethive environment via your automatically “dripping” relevant messages to your leads over time.

The Markethive system can address various products of interest, pain points, common objections during the sales cycle, and more, depending upon your targets and goals, the number of campaigns you build the crossover of these campaigns and your eventual goal being to turn prospects into subscribers, subscribers into customers and those customers into lifelong friends.

With Markethive’s campaign systems, your system’s customers are placed on a track based on what we know about them. You’re learning more about your customers every day — as they learn more about you — so the nurturing process is a two pronged arena, both from your customized systems and the Markethive Social Network. Eventually all your leads become associated with you becoming your “children” or family for life, obviously you becoming the “parent”.

Stop wasting time.

If you engage a “child “lead too early, you have to spend a lot of time explaining what your solution does and pitching the value. Nurturing has the power to significantly speed up your connected cycle by taking care of some of that education before a lead even becomes active within the Markethive Network. It’s effective for both those actively evaluating your brand, and those who aren’t quite there yet — just make sure you use data to deliver the right message.

Markethive sees to it your leads are raised up effectively preparing them to embrace working with you and appreciating the power of the Markethive system and the incredible ease of the learning venture.

No longer deal with Dormant Leads

Today we are strapped for time and resources. If you’re balancing multiple priorities and doing everything manually, it’s easy to go too long without checking up on your leads. Markethive fills the gap with our constant offering and rewards for our automated and live marketing workshops. These workshops address all the power of the Markethive platform, turning your "lead“" (children” into virtual marketing warriors.

When you add your own flavor to this process, your “children” become loyal lifetime clients, friends and associates for life.

So it makes sense to add the invite to join your Markethive family to all your autoresponder campaigns with Markethive capture pages and widgets.

Building your own Campaigns to nurture your array of leads

Markethive’s core focus is building your portfolio of Markethive “children” leads into powerful allies joining you to improve your overall marketing effectiveness and reach.

Depending on the type of capture lead you develop; here are a few examples to build your capture page leads into members of your business, team, agenda, etc.

Welcome Campaign

Welcome emails in response to a particular offer are highly anticipated, frequently opened, and simple to automate. By turning your welcome emails into a nurturing campaign, you can begin to establish a lasting relationship. In the initial email, remember to remind them why they converted, confirm their opt-in, and let them know what to expect from your program. Then, start providing them with light, educational content to build awareness and keep them interested. Be sure to keep it targeted based on the offer they converted on and especially invite them to join Markethive as your special member offering them the many incentives Markethive offers. Invite them to your Markethive blogs and Groups to join and experience the power and family of the Markethive experience.

Top-of-Mind Campaign

The top-of-mind drip is designed to engage with your leads at regular intervals, preventing leads from forgetting about your company and getting swooped up by your competitors. This drip takes place over a longer period of time, providing sales with consistent touch points, and uses content primarily focused on value to the prospect. For early-stage leads, make sure to choose the right content. Start engaging them with interesting Markethive blog posts, helpful third-party content, and other content around related topics, and watch for key activities that indicate they are interested in learning more about your actual offering. Engaging in your blogs or joining your groups signals your leads are ready to upgrade to the culture of the Entrepreneur and join you in Markethive as a premium lead (we call them childen).

Re-engagement Campaign

Have an old list on Aweber or another email service? Here is an idea. Not all of your prospects will make it through this process. But by consistently inviting your lead databases on the other email systems, to engage in your Markethive blogs, join your Markethive groups or come subscribe and experience the difference with the first Market Network called Markethive. Markethive’s workshops make your leads become family. And that makes for a loyalty program that lasts a lifetime.

Product-focused Campaign

As prospects progress through the sales process and begin to seek out more product-focused content, you’ll want to make sure they’re getting the right product information from your series of auto responders, instead of a competitor or biased third party. Focus on your prospects’ pain points, how your product can address them, and the key features and benefits that will help along the way. For this type of drip, you’ll want to invite them to Markethive Groups regarding the case studies, customer testimonials, data sheets, and more in-depth white papers found there. Be sure you have visibility into all touchpoints with your customers so that you can tailor your conversations based on activity history. Remember; produce auto responders that engage your leads to continue the reading via your Markethive blogs (In other words, do not tell the whole story in your email). This is where you will be able to convert many of your leads into raving maniacs!

Competitive Drips

This type of campaign focuses on differentiating your product or service from your competitors by highlighting the advantages of using your product, as well as the disadvantages of not using it (note: you’ll want to refrain from harping on the disadvantages of your competitors’ products, since this can come off as distasteful). Focus your content on the priorities of your prospects and the competitors that come up in deals with your company. A general differentiator campaign can be effective, but if you know that a customer is currently using or evaluating a particular competitor, you can really position your product to win. Invite them to a special Group that is being set up to evaluate the different products and reporting within that Markethive Group. Access to the Groups does require Markethive (free) subscription and this is exactly what you want with all your contacts. To work within the Market Network of Markehive.

Industry Expertise Drips

As prospects move closer to the middle of the funnel (register for a Markethive account), it becomes important to reinforce that your company is the right choice. Pass on any helpful press releases, industry reports, or high-traffic content as part of this drip to establish your company’s authority. For example, if your company was recently covered by an analyst report, be sure to share it with your prospects and put your own spin on the review. Make sure all relevant information is available in Markethive Blogs and Groups.

Promotional Drips

As your prospects near the purchase stage of the sales funnel, a well-timed promotion or special discount can be just the catalyst they need. (Markethive has numerous services to offer for this) Consider offering special pricing or additional features based on their individual needs, especially if you’re working with bigger accounts where closing the deal is critical to growing your business. This also works well for companies that use a free trial model. The right offer near the end of the trial can help encourage customers to commit. (Like I keep saying, with Markethive’s Hive Portals and other powerful services for free, building a huge organization of customers, clients, friends and advocates, is real easy)

Onboarding Campaign

Onboarding a new client will always be a high-touch and manual process, and rightly so. However, nurturing campaigns allow you to automate some of the more repetitive tasks involved in onboarding, like providing introductory training resources, a list of next steps after close, timelines for product kickoffs, and frequently asked questions. These helpful resources can help your new clients get started on their own, without having to wait on a customer service rep for assistance.

Upsell Drip

The upsell (or cross-sell) campaign is designed to capitalize on your existing clients. By providing your clients with information and incentives to expand the list of products they are using, you can drive more revenue with little effort. Just be sure to focus your message around the benefits of the new offering, and remember to use a tone that feels friendly and approachable to your customers.

Renewal Campaign

Renewal nurtures can be a convenient way to remind your existing customers that it is time to renew their contracts. This drip can be triggered a month (or more) before the renewal date, send multiple reminder emails over a specified period of time, and notify the assigned account manager if no action takes place. This makes it far less likely that your clients will miss the renewals on their contracts, and takes the tedium out of the process for your service reps.

How Lead Nurturing Usually Works

The benefits of implementing a lead nurturing program are pretty self-explanatory, but how does nurturing actually work? Let’s take a look at some of the mechanics behind nurturing to see the steps involved in setting up a successful nurturing program.

1. Choose the type of campaign you would like to run. As discussed in the previous chapter, there are several different types of programs you can run based on what you want to accomplish. Are you hoping to revive inactive leads? Remind your current clients that renewals are fast approaching? Your next steps will hinge on this initial decision.

2. Choose the list you would like to nurture. Lists and segmentations are the reason that drip emails can be so highly targeted. If you want to nurture a specific segment of your database, sort these prospects or clients onto the same list. Need some inspiration to get your wheels turning? Try segmenting by specific locations, certain product segments, new users, or leads who have been cold for longer than six months. You can use logic rules to filter your prospects accordingly; this will also ensure any new prospects entering your database are evaluated and added to the campaign automatically.

3. Build up your flow and decide on your content.

Once you’ve decided which list to target with your campaign, you’re ready to develop your drip campaign and choose your content. There are several items to consider here:

• How often will you be sending drip emails to this list? This will depend on the type of campaign you’re running. If you have a long sales cycle and are targeting a list of inactive leads, consider spacing emails further apart. Other emails, like training emails or time-sensitive renewals, might be spaced closer together. As a general rule of thumb, we recommend sending emails between six and 30 days apart (to prevent sending more than one email in one week, or going more than a month between touch points).

• How complex do you want your drip campaigns to be? Your nurturing tracks can be as simple or as complicated as you want — it all depends on the drip logic that you create. Nurturing campaigns can be set up linearly, where prospects will progress through them in straight lines, offering different action points to different capture pages, groups, blogs, profile page to eventually bring them all into the social environment of Markethive where the ultimate nurturing occurs.

• Don’t forget Markethive. With capture widgets that can be embedded into blogs, capture pages, landing pages, etc. any auto responder can easily branch but should always lead to your leads (that are not Markethive Members) to become Markethive Members, where the extreme nurturing takes place.

• What will trigger each prospect to move to the next stage of the drip program? Lead nurturing is a type of trigger-based marketing, a technique that allows marketers to deliver highly relevant messaging based on a prospect’s response or reaction to an offer. Marketers can use many differing incentives to pull from your flat leads list (limited to a name, email), whether in Markethive, Aweber, Get Response, Mail Chimp, etc. to come into the extreme nurture environment of Markethive.

Markethive the ultimate Lead Nurturing environment:

You invite a list of customers to register for an upcoming webinar. Those who register are thanked and sent a related blog post. Those who do not open their email or respond are undetected. Markethive uses only good email practices. Put spying agents into an email to determine if it gets opened goes against our privacy policies and good email practices.

A prospect on an early-stage education nurture accesses your latest e-book offer, views several key pages on your Markethive blog, or registers into your Markethive capture page to view a video. Their value shoots up quickly as they finally enter into the Markethive environment! Email drips should always include invites to join Markethive Membership. You get the upgrade notification, and quickly connect with her, seeing her activity history so you understand exactly what she’s interested in.

Markethive invented Inbound Marketing. We did this back in the 1990s with a company called Veretekk. Our primary drive was we found spam, telemarketer calls and email violation (bad email practices) wrong, distasteful and not effective. Back then the standard procedure was to buy a database, spam them, cold call them and beat them over the head. This did not work, violated my “Do Good” policies in general.

In building the first Inbound Marketing, I focused on attracting traffic and offering them valuable services for free in return for their contact information. Once subscribed to a traffic portal we nurtured them to subscribe to the “whole enchilada” the Veretekk membership, where we trained and empowered them and most upgraded there to become paying subscribers and advocating zealots.

That was 20 years ago. A lot has evolved, but the underlying principles of integrity and good practices still remains foundational to Markethive.

Thus we built the Inbound Marketing platform (Markethive) to always result in the “lead, prospect” to ultimately enter into the Markethive community where true nurturing can occur in the social environment. We offer this alternative so we can avoid utilizing email sniffing techniques that in the opinion of email security companies like SORBs and IronPort are violations of privacy and considered bad email practices.

How does an email sniffer work? When an email is sent it will have a 1 pixel coded image that alerts a script on the mother server when it displays. All image displays draw upon the server and live a log footprint, IP address, date stamp as well as other information transferred that is  found in that image name string.

This is akin to spying and is why email clients like Gmail default your email to NOT display images. The only thing an email sender should tract in an email is its deliverability or if it bounced and why. (ie: Spam, Mail Box Full. No such client “server to server codes”). And we do report that data in our system.

This is an example tracking image link:

Enough said? Markethive offers Good Practices and a better Lead Nurturing environment and solution. There are no shortcuts with Markethive. We always do it right.

Thomas Prendergast

CEO  Markethive Inc.

Steven Cavan

CAN YOU DRINK COFFEE AND LOSE WEIGHT

Who would have thought that you could drink coffee and lose weight.

It"s a fact that Valentus SlimRoast Coffee allows you to enjoy wonderful coffee and lose weight in the process. It’s no secret that losing weight is no easy task, which is why millions of people struggle with it every day.

Being over weight is a huge problem in the United States as well as all over the World. "More than one-third (35.7 percent) of adults are considered to be obese. More than 1 in 20 (6.3 percent) have extreme obesity. Almost 3 in 4 men (74 percent) are considered to be overweight or obese. The prevalence of obesity is similar for both men and women (about 36 percent)."

Overweight and Obesity among Adults Age 20 and Older, United States, 2009–2010

Estimated Percentage by BMI

â–  Normal weight or underweight (BMI under 24.9)
â–  Overweight (BMI of 25 to 29.9)
â–  Obesity (BMI of 30+)
â–  Extreme obesity (BMI of 40+)

According to the pie graph, 31.2 percent of adults had BMIs under 24.9 and so were considered normal weight or underweight. Another 33.1 percent had BMIs from 25 to 29.9, and so they were considered overweight. The group with BMIs of 30 or higher—people considered to have obesity—amounted to 35.7 percent. Those considered to have extreme obesity, with BMIs of 40 or higher, amounted to 6.3 percent.

Source: NHANES, 2009–2010

Estimated Percentage by Sex

â–  Men â–  Women

According to the bar graph, 74 percent of men had overweight or obesity; 64 percent of women had overweight or obesity. Equal percentages (36) of men and women had obesity. Among men, 4 percent had extreme obesity; the percentage among women was double that of men, at 8 percent.

Source: NHANES, 2009–2010

Enabling people to easily lose weight has to be a number one goal, in order to give people the tools to reduce their weight. Valentus coffee is just that tool. By drinking SlimRoast Coffee, on average, people are losing approximately .5 to 1 pound per week.

Valentus Slimroast Coffee provides the following:

• Helps Control Appetite to lose weight!


• Helps promote healthy brain function!


• Tastes Amazing!

If you want to learn more about how you can get this amazing coffee just click here and you will be directed to the customer page.

Thank you for reading,
Steven Cavan

Customer Centric Ideas for Network Marketing...Why the MLM Philosophy Sucks

Let"s Face it...MLM Philosophy Sucks!

Have you ever wondered what it takes to reach the top of a network marketing company and be able to stay there for years on end? The Answer is a customer centric approach.

Network Marketing has been growing so rapidly over the years that the culture within has forgotten what is truly important to this type of business. I"ll give you hint it - This has nothing to do with how many distributors you have on your team..

For years people have told me to focus on getting other distributors for my network marketing business. That is what I did...that is what I focused on for so long. Over time, I realized that distributors come and go...It"s part of the business.. making this industry a constant uphill battle to reach the top of an organization. As distributors, we tend to buy overpriced products on autoship that we do not use and are not passionate about at all.

Most of the products I have tried in the past are nothing but a hoax. They never did what they were promoted to do. However, every once in a while a new network marketing company arrives with reputable products that are sold in bulk under wholesale giving the distributor resell rights for a return profit and leverage in the market place to run a successful business that is always in the "Green".



This image above is the typical culture that exists we anyone thinks of Network Marketing or MLM opportunities. How many times have you and your downline made jokes about this? This is the exact type of thinking that drives distributors away from a business opportunity.

 Those who focus on distributor recruitment are doomed to fail!

The number one goal of every type of business since the beginning of time has been customer acquisition. The ability to acquire and retain customers throughout the lifespan of the business. The vision my group of network marketers has is to have more customers than distributors at all times. This cam be dome very easily if you work with the right company as we are doing right now. We buy into the company with a business builder pack for $499. This qualifies everyone at the Ruby level and allows us to effortlessly buy and sell our products in bulk on a montly basis while continuing to have a positive cash flow.

Customer Centric Ideas For Network Marketing

Our distributor team is individually gaining 16 potential customers every month using this method. What does this mean...Volume...lots of Volume...which means faster rank advancements in the company.

As we sell product to our customer base, we speak with our warm market of other network marketers and ask them if they would be interested in this new approach to work as a united team in the industry building this customer centric business model. We work together to build our downlines deep, not wide. So what drives our team to success? Well, first thing is "Hard Work".

Hard work is required no matter what you do in life to reach success. We run a business; therefore we all work and we work we the other people who work too to help them grow and earn more money. Those who do nothing get left in the dust. We reward people who work by helping them build their team. Network marketing is all about helping other business partners succeed with their own business as we provide the highest level of service to our regular customers.

Have you been involved in Network Marketing before?

How long have you been involved in the industry?

How many companies have you been with?

Are you open to looking at any other good business opportunities the focus on a customer centric approach?

Are you open to learning a whole new way to build a business that will keep your autoship reselling for a profit while recruiting hard working distributors to join the team?

If your answer is "yes" to the last two questions then I would like to test your work ethic and see if you would be a good qualifing fit for the team.

Join me at Markethive - Market Network for Entrepreneurs. Set up your account as an Alpha Trailblazer (free), then set up your profile page. Once that is done I will connect with you through social media (facebook, linkedin etc.) to exchange phone numbers to discuss our business opportunity and ask you to join the business group within Markethive. We must go through some steps just like a job interview to find those individuals who really qualify.

We are real business people who want to make sure that the people who join our business will be "All In" with this business which requires the purchase of the business builder pack within our organization. You are going to need Markethive to promote your business online. There is no other Inbound Marketing Platform on the internet as powerful as this one. And it costs nothing...The tools inside are free...The top competitor to Markethive is Pardot or Marketo which costs $1000"s a month to use..

Benefits of Joining Our Business at the Business Builder Level:

There are several reasons why we do this. The main reason is you as a distributor on our team will be ranked as a "Ruby" with our company which will qualify you for higher commissions meaning you will advance with the company very quickly. You will also have enough product on hand to resell for profit and acquire 16 new customers each and every month.

Additional perks: You will be given a network marketing recruiting system FREE. I will waive your purchase fees. You will always have other network marketers to contact and ask if they are interested at looking at this new business movement that is directing the network marketing culture into a customer centric culture.  We are also willing to give those individuals who purchase the business builder pack ($499); at the Ruby level, the affiliate rank in markethive as an Alpha Entrepreneur!

The Alpha Entrepreneur Affiliate Rank is valued at $5000! this is how commited we are to your success.

I want to make sure that the same level of support I give my customers is also applied to my business partners. This will always be the case as long everyone is working hard and putting in the effort to build their business.

For myself and team, we look forward to seeing you be a part of this customer centric movement!

Sincerly,

Steven Cavan

Markethive Alpha Founder- Legacy Member

Ruby Team Leader

Skype: Steven.Cavan



 

Steven Cavan